Why people go into partnership

Why people really go into partnership: for money, resources, the courage to start, the feeling of someone beside them. Hidden motives are rarely spoken aloud and later become a source of disappointment. The materials help name one's own motive and check whether it matches the partner's.

Author — Nikolay Cheremisin, business partnership consultant. About →

All publications 7

  1. postUA

    Do you need a partner in order to finally start your own business?

    No: a client wanted a partner to structure his time and was ready to give 50% of a business projected to earn 700-800 thousand euros a year. After advice to hire an employee on KPIs he stayed sole owner and kept 350 thousand euros.

    Topics: Choosing a business partner · The author's own partnerships · Tools and services · Why people go into partnership

  2. postUA

    Is making money together the only basis of a partnership?

    A question to readers: the author suspects that partners' motivation runs deeper than earning money together and asks whether others agree.

    Topics: Why people go into partnership

  3. postUA

    Why do some partners take risks while others play safe?

    It is motives, not personality types: a startup founder's loss is capped while the upside is not, whereas a corporate manager risks bonuses and career. What co-founders need is not different people but aligned motives.

    Topics: Why people go into partnership

  4. postUA

    Why do people really enter a partnership?

    Beyond economics the author names four motives: a need for stimulation, for structuring time, for closeness, and nostalgia. When partners play different games conflict is bound to follow, so each should recognise their own motive and say it aloud.

    Topics: Ideas from adjacent fields · Tools and services · Why people go into partnership

  5. postUA

    How do you know that this person is your partner?

    Twenty questions for a candidate and for yourself: what binds us, what do I lack, what does my trust rest on, what happens if our paths part. The list ends by asking who they are: a match, a coal or water.

    Topics: Choosing a business partner · Why people go into partnership

  6. postUA

    Why draw a portrait of the ideal partner before entering a partnership?

    A portrait helps to assess your own abilities and needs soberly and to see what a partner could make up for. Partnerships usually grow out of friendship, family or work, and no more than 5% of businesspeople look for a partner deliberately.

    Topics: Choosing a business partner · Ideas from adjacent fields · Why people go into partnership

  7. postEN

    What happened to an investor who had no written agreement?

    When the product made millions, the specialist partner decided he could have managed without the investor and proposed simply returning the money. Alignment and an agreement must come while you are still of value to the partner: expertise, money, connections or sales.

    Topics: Partnership session · Trust between partners · Why people go into partnership

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