LinkedIn and personal brand
On LinkedIn and personal brand: how the algorithms see an expert, publicity versus privacy, fame and money, cold messages, author rankings. The author's observations about the platform where most of the material first appears.
By year
- 12024
- 92025
- 12026
All publications 11
How does LinkedIn judge an expert's professionalism?
A joke at the algorithm's expense: the network "knows best" what level the expert is at and who his ideal client is, suggesting a message to the boxer Usyk. A note on what automatic recommendations are worth.
Topics: LinkedIn and personal brand
Which ranking did the author make it into at the end of 2025?
The author reports reaching the top 100 most effective Ukrainian-language authors, thanks the compiler of the ranking and says it is good to be among such company. A short personal note.
Original: LinkedIn
Topics: LinkedIn and personal brand
Are social networks and algorithms to blame for the demand for fast and short?
No, the author argues: content without depth or context is the consumer's choice, as clients want everything yesterday and for next to nothing. He distrusts anyone promising a quick fix for complex problems and calls that kind of thinking childish magical thinking.
Topics: LinkedIn and personal brand
What makes a stronger brand: being public or staying private?
The author looks at the company that organised Jeff Bezos's wedding: its site has no social media or work examples, only talk of confidentiality. He asks which brand is stronger, public or private, and invites colleagues to judge its GTM, brand strategy and design.
Original: LinkedIn
Topics: LinkedIn and personal brand
Can you become well known for the sake of money?
Hardly: popularity is a result of consistency, values, the right moment and the right environment. To earn, build a business; to influence, speak out often and regularly; wanting both means choosing which matters more right now.
Original: LinkedIn
Topics: LinkedIn and personal brand
Why do companies look for narrow specialists rather than generalists?
In an age of fast change and information overload, companies value masters deeply immersed in their subject who can deliver a measurable result at once. So an expert focus is easier to notice and draws people into ambitious projects more readily than knowing a bit of everything.
Original: LinkedIn
Topics: LinkedIn and personal brand
What can a toxic reply to a cold first message teach?
From a harsh reply to his profile photo the author drew four lessons: an avatar is recognised in 0.13 seconds, negativity is a litmus test of respect, even toxic feedback is free consulting, and any reply is an act of will.
Original: LinkedIn
Topics: LinkedIn and personal brand
What does freedom mean for an entrepreneur?
Freedom is being able to let yourself forget what day of the week it is. The author woke without an alarm and cycled for nearly four hours with no headphones or podcasts, declining to follow outside rules, including the demands of social network algorithms.
Original: LinkedIn
Topics: LinkedIn and personal brand
What does regular work on a professional network give, and what does it cost?
A Financial Times piece on "superusers" says they build reputation systematically and inquiries come to them; the author confirms clients say "we read your posts". The flip side: noise beyond 15–20 thousand followers and a temptation to oversimplify hard topics.
Topics: LinkedIn and personal brand
What did the author conclude after his social network account was locked?
Six conclusions after five days without his main social network: digital assets vanish at one button press, followers belong to the platform (486 disappeared), diversification is needed, and the real audience is subscribers of a newsletter and one's own channel.
Topics: LinkedIn and personal brand
What did the author's first year of public writing teach?
Starting from zero on 4 June 2024, the author found that English posts and two a week achieved nothing, and that running several networks at once is unrealistic. Focusing on one, he wrote 179 posts, held 30+ interviews with leads and won 9 clients.
Original: LinkedIn
Topics: LinkedIn and personal brand
By submitting the form, you consent to the processing of personal data and agree to the privacy policy.